Daughter Saves Dad’s Struggling Shoe Shop With TikTok Appeal—And Customer Lines Out the Door
A daughter helped save her father’s vintage Italian shoe shop by posting about a pair of Y2K kitten heels on TikTok—and now it has lines outside the door. For over 30 years Rachid Lazraq has owned Rich Collection Italia,

A daughter helped save her father’s vintage Italian shoe shop by posting about a pair of Y2K kitten heels on TikTok—and now it has lines outside the door. For over 30 years Rachid Lazraq has owned Rich Collection Italia,
